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The story about our entrepreneurship around the beloved sport of floorball. Long story, short version.
Floorball Nerds was founded in 2019 by us, Julius, Henri and Aake. We are three experienced, Finnish floorball persons who have a big passion for the sport.
Our vision and dream was to create a cool, new floorball brand which would improve the opportunities within the sport and be different from all the other.
First, in autumn of 2019, we started up with a new online floorball shop. However, we had already set our sights to even bigger plans for the future: we wanted to create an international online floorball coaching service around the Nerds’ brand.
By spring 2020, the world had started to battle against the COVID-19 pandemic and the path for our newly-born retail business was looking tough and shaky.
Soon it became clear that for a long time it wouldn’t be realistic to have both shop and the coaching service up and running. We had a big decision to make.
The decisive factor was our inner mission, the genuine will to help floorball grow, improve and create better development opportunities for all the players.
This way our destiny was settled. We put our shop on a break and started preparations to turn our vision about the Nerds’ online coaching into reality. As a result, we soon teamed up with three top coaches; Tuomas, Riikka and Joel.
While for the moment only two out of the three founders are actively working for the Nerds, the big picture remains the same: good friends doing good for floorball.
Here are the values that have from the start been central to all operations around our Floorball Nerds brand.
We have lived and breathed floorball for a long time and have done our homework carefully.
We base all of our coaching operations on strong practical experience from sports and floorball as well as scientific knowledge.
For us expertise is the key foundation to everything we do. As our client you can trust that we will always understand you and the game we are dealing with.
We are loyal to our customers in every situation. We keep our promises and always do our best.
We want to produce high-quality service experiences to make loyalty work both ways. The ultimate goal of our loyalty is always a satisfied floorball player.
Our loyalty also concerns the surrounding floorball community as well as both local and global societal aspects. We understand our responsibilities as a company.
Fulfilling promises is not enough for us. We want to exceed your expectations and from time to time be prepared to surprise and brighten up your day as well.
We want it to be easy to have fun and smile with us. We are going to have fun and we invite you to do it with us as well.
We also want to differentiate from the mainstream and dare to express our opinions openly.
We want to be involved in developing the world of floorball services to a more diverse, personal and high-quality direction.
We are going to let all of our ability be shared for the benefit of every client.
We warmly welcome you to join the growing community of Floorball Nerds – after all it’s a synonyme for people who love floorball.
On behalf of the whole Nerds’ staff, we wish you an enjoyable trip with us!
Julius, Henri and Aake
FOUNDER NERD
Julius started playing floorball at the age of nine when he joined M-Team Helsinki in 1998.
Julius’ player career has been eventful. In addition to the highest leagues in Finland, he also has experience from the Czech and German leagues.
Julius has a Master’s degree in Sports Science (Social Sciences of Sports, Marketing) and a Bachelor degree in Social Sciences (Sociology, Communication, Leadership).
Before entrepreneurship Julius has gained work experience within the sport for example at the International Floorball Federation.
Together with Henri, Julius is responsible for the brand and is taking care of Nerds’ leadership and management.
Henri started playing floorball at the age of nine in Kinnula with his family and friends.
Unfortunately for Henri, by that time no floorball club was operating nearby, so the games at the club level only started in adulthood in Jyväskylä. There he has played in the student club Liikunnan Riemu at the 3rd and 4th division level.
Henri will soon have completed a Master’s degree both in Sport Sciences (Social Sciences of Sport) and in economics (marketing).
Henri has already gained a lot of work experience in floorball and other sports-related tasks, having worked for example at the Finnish Floorball Association.
Together with Julius, Henri is responsible for the brand and is taking care of Nerds’ leadership and management.
FOUNDER NERD
